Resources Library by ANA

Long-term, in-depth market analyses based on media market studies (German)

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

Long-term, in-depth market analyses based on media market studies

In practically all countries that are oriented towards the market economy, media coverage and the composition of media users are ascertained on a regular basis within the framework of ambitious research projects. Along with detailed demographic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1994

Company market research departments

At this time of recession, it is more common to hear of reductions than of expansion in company research departments. It seemed an appropriate time to conduct a quantitative study among major European companies to discover whether this is a general...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Margaret Holmes

September 1, 1994

Structural change in agriculture due to demographic processes

Whether one fears future farm closings due to a lack of successors or expressly advocates agricultural structural changes, the manner in which these changes can be expected to take place is of interest to agricultural policy. For this reason, a...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Ferdinand Fasterding

June 15, 1994

Pharmaceutical industry in crisis?

This paper has attempted to address the open question of the pharmaceutical industry currently being in crisis by addressing the central hypothesis that the changes facing the pharmaceutical industry are not unique. The presentation not surprisingly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Brian Ball

June 1, 1994

Using research to develop Woolworths greatest asset

In recent years Britain has experienced a lengthy period of recession and depressed consumer demand. The successful retail organisations have sought further efficiencies in their distribution, operations, stock-holding policies and marketing to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Michael Hague-Moss, Howard Warren

June 15, 1993

Retailing

Five priorities for action for retail marketing correspond to the five factors of revival mentioned in the beginning of this talk: 1) Detect profit losses due to bad monitoring of sales. 2) Establish conformity between better communication and an...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Christophe Chain

Company: Nielsen

June 15, 1993

Understanding the effects of recession on retail location strategy

This paper has been prepared from both personal and corporate experience in the application of research and analysis techniques to increase the effectiveness of retail operations. This has allowed retailers to match their services to their customers...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Mark Mulcahey

June 15, 1993

European agriculture in transition

The uncertainties facing European agriculture have rarely been greater. The combination of the Reform of the Common Agricultural Policy (CAP), the agricultural negotiations in the Uruguay Round of the General Agreement on Tariffs and Trade (GATT) and...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Allan Buckwell

June 15, 1992